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12 Cornerstones of Investing Ayn Rand said, “You can avoid reality, but you cannot avoid the consequences of avoiding reality.” Not dealing with reality is the reason why most entrepreneurs and deals do not get funded or quickly go south. The deviation from realty starts early, with proforma numbers that are overly optimistic and speculative: [...]
12 Cornerstones of Investing – Cornerstone 11: The Art of Filtering = Better Business Decisions Warren Buffet said, “We really can say no in 10 seconds or so to 90%+ of all the things that come along simply because we have filters.” Filters Minimize Risk We use filters as guidelines for investing. As far [...]
Cornerstone 10: Serve Demand, Don’t Create It. By Paul Martinez Warren Buffet said, “I don’t look to jump over seven-foot bars; I look around for one-foot bars that I can step over.” Put Yourself in the Path of Demand It is much more difficult to create demand than serve it. Trying to create demand is [...]